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Content Strategy for SEO – Blue Whale SEO Strategy

January 30, 2019

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Having a good content strategy for SEO has become one of the most important things you can do for your rankings and profitability.

Gone are the days of mass backlinks and spammy auto-blogs.

That’s some circa 2009 shit.

It’s a decade later people… just let it go!

So now, all the “Gurus” are pushing the long content “organic” approach.

The theory is that your ridiculously long articles will be chalk full of long-tail keywords which, coupled with your main keyword (which may be in the 2000+ search per month range), will bring in tons of organic traffic…

pending your keyword wasn’t too competitive of a keyword…

and pending some of that traffic links back to your content…

and pending your article is interesting enough for your user base to read without leaving immediately (inflating your bound rate).

Get my point?

The fact is, the long article SEO content strategy CAN bring in a tremendous amount of traffic if you are willing to put in the work (or pay someone else to do so).

And that’s all fine and dandy like, I’m just not into writing looooong drawn out articles and content creators want a pretty penny to write long articles for me.

My solution?

The Blue Whale SEO Strategy.

A Content Strategy for SEO That Won’t Make Your Fingers Bleed

But first, a quick lesson in Marine Biology.

That amazing looking beast in the featured image of this article is a blue whale.

Blue whales are the largest living animal on the face of the earth, weighing in at about 200 tons.

That in and of itself is pretty sweet.

What’s even more awesome is the fact that they get to that size eating, almost exclusively, krill.

Krill are a tiny little shrimp like things, that look like shrimp, but aren’t shrimp…

Anyways, they’re super duper tiny. Like a couple inches tiny.

So how do blue whales reach such monstrous proportions eating what would be our equivalent of a grain of rice?

THEY EAT A TON KRILL EVERY DAY!

Actually, 4 tons, but who’s counting?

And they do so, not by actively hunting krill, but by simply swimming through schools of krill with their mouth open.

Biology Lesson Fin (and never again, I promise).

So how do we apply this practically useless knowledge to our SEO content strategy?

Simple.

We stop targeting high traffic keywords and start targeting low traffic keywords.

High traffic keywords, even if they have a relatively low competition, can take just south of forever to rank.

Low traffic keywords hardly have any competition, require little to no effort to rank for, and are as abundant as krill in the ocean.

The trick is, to target a whole ton of them!

So now to the fun part.

Below I will show you how I utilize the Blue Whale SEO Strategy to bring in tons of traffic with little to no effort or resources spent.

 

Step 1: Keyword Research

If you want to completely automate this first step, check out KWFinder by Mangools.

Not only will KWFinder automate your keyword research, it will also do competitor analysis (which also happens to be Step 2 of the Blue Whale SEO Strategy).

Super helpful if you want to really rank fast or try targeting higher traffic keywords.

And while the keyword research I’m about to show you doesn’t compare in terms of depth, it will definitely suffice for this SEO content strategy.

To do so, you will need a couple free tools.

Head over and download the Keywords Everywhere browser plugin and install it to either Firefox or Chrome.

Keywords Everywhere is a free browser plugin that will return the average searches per month, cost per click, and advertiser competition level on keywords found on various search engines.

This is handy to get around the broad ranges that Google returns in their Keyword Planner if you are not a paying AdWords advertiser.

Once you have fully installed Keywords Everywhere, and have input your free API key, head over to Keyword Shitter.

Keyword Shitter is a autocomplete or search suggestion scraper which can help you expand your main keyword into shit tons of long tail keywords.

Yes yes, the website looks shitty, it’s supposed to… hence the name!

So, type a broad keyword from your niche into the Keyword Shitter search form.

For this example, I am going to use the keyword “thumb drive”

(It was the first thing I saw sitting on my desk)

Let’s ignore the filters for now and simply click “Shit Keywords!”

You should see the form field where you first typed in your keyword start to fill up with long tail keywords.

More importantly, below this form, you should see another list started to be formed which contains the new long tail keywords and their search volume, cost per click, and advertiser competition.

When you have maxed out your keyword or have reached 1000+ longtail keywords, click “Stop Job”.

Now, you can click “Export CSV” in the Keywords Everywhere floating footer bar and all of your long-tail keywords will be exported to a CSV file.

Boom!

Keyword Research Complete.

Step 2: Competition Analysis

I’ll admit, if you came here for a keyword competition analysis tutorial, you’re about to be severely disappointed.

That’s because, when I’m using the Blue Whale SEO Strategy, I’m trying to complete every part of the process as fast as physically possible.

To accomplish this, I simply filter the data I already have with column ranges that I know produce targetable keywords.

If you want more valuable SEO ranking factors, take a look at KWFinder by Mangools.

KW finder will automatically do detailed keyword competition analysis for your keyword by looking at the top 10 ranking websites in Google.

Using stats such as Domain Authority, Page Authority, Citation Flow, Trust Flow, and Link Profile, KW Finder will narrow down the absolute easiest keywords for you to target.

If you’re just starting out, however, the following process will work just fine.

For this next part, I use Microsoft Excel.

I know that’s not technically free, but it’s what I have and this process can easily be translated to free alternatives such as Google Sheets or LibreOffice.

So, open up your new CSV file with your spreadsheet software of choice.

The first thing you want to do is select every column and row with data and format this range as a table.

The style you choose here doesn’t really matter, just select whatever is easiest for you to read.

Make sure that “My table has headers” is selected then click ok.

What you’ll end up with is something that looks a lot a bit like this:

So now we have a table of unsorted data.

Let’s sort and filter this data to give us keywords that will work with this strategy.

The first thing we are going to do is filter the data based on the volume column.

Click the drop-down arrow next to the Vol column header, select Number Filters, then click Between.

You can leave all settings in this next window as default.

Set the first empty value as 1 and the second empty value as 400 as shown then click ok.

This will leave you with values that are:

More than or equal to 1 and less than or equal to 400.

Next, we want to filter by the Comp column by less than .65.

I know this is a content strategy for SEO and not for PPC but stick with me. More on this later…

Click the drop-down arrow next to the Comp column header, select Number Filters, then click Less Than.

Again, leave everything default, just change the first empty value to .65 and click ok.

Just make sure it’s .65 and not 65 (it makes a huge difference).

Lastly, we are going to sort the data by the Vol column, largest to smallest.

You’ll be left with something like this:

All the keywords remaining will be targetable using the Blue Whale SEO Strategy and so thus completes our competition analysis.

Step 3: Content Strategy

Now this is why Blue Whale truly is a content strategy for SEO.

Earlier, when we filtered out keywords with an advertiser competition level over .65, we were basically filtering out “Transactional Keywords” and other keywords that advertisers (and other SEO’s) are already targeting.

And yes, lol, I just showed you how to find low search volume keywords with no buyer intent (yet).

Most of these keywords are what we call “Informational Keywords”.

For a good break down of the different types of Buyer Keywords, check out this Alexa article.

The reason we are targeting Informational Keywords is because most Advertisers and SEO’s are lazy.

They want to target navigational or transactional keywords because they are going to produce the quickest sale with the least amount of effort.

With informational keyword searches, you will need to either help the user solve a problem or provide them with valuable information.

That’s when we have to put on our sales hat and find a way to recommend products or services that provide value to the visitor based on the keywords they used to find us.

Let’s jump back into the “thumb drive” example.

A few stick out to me right away:

  • Thumb drive write protected
  • Thumb drive is write protected
  • Thumb drive not showing up
  • Thumb drive repair
  • Thumb drive is not recognized

If you know anything about flash drives in general, you know that they are all signs of a drive potentially gone bad.

If I was targeting these keywords, I would start by writing an article with ways to attempt to fix the drive.

At the end of the article, if the solutions I provided didn’t work out, I would recommend a replacement drive.

By doing so, I would have essentially helped navigate the visitor from the informational to the navigational or transactional stage…

And hopefully earned a commission by doing so.

Step 4: Content Creation

I’m not actually going to write out a thumb drive article, but I did want to touch base on what makes Blue Whale such an awesome content strategy for SEO.

First and foremost, the amount of content.

You can get away with articles that are 1000 words or less for most, if not all, of these keywords.

That means you can target more keywords than any other SEO content strategy, in the same amount of time.

That, and no one likes writing super long articles, right?

(Trust me, I’m already very much done with this monstrosity)

Your main focus should not be on the length of the article you are writing, but rather on the value of the article you are writing.

Put simple, just write however much is necessary to solve the readers problem. Nothing more, nothing less.

After you have completed your article, simply post it on your blog or site, making sure to follow proper on-page SEO techniques.

I’m not going to go into detail on how to optimize your webpages because there are plenty of great on-page optimization tutorials out there already.

Take a look and implement what fits best with your content.

One thing I will say is that grouping or “Siloing” your related content can help get things done faster.

In terms of off-page optimization (aka backlinking), almost none will be required.

I’ll sometimes organically share my articles on social media or forums/wiki’s where they are relevant.

More often then not, I don’t even do that.

If you did a good job providing your readers with value, they will sometimes link to you as a resource, providing your with completely organic backlinks.

And the less time you have to spend on hunting down backlinks, the more time you will have to write more articles targeting more keywords.

If you found this article interesting or implement a similar content strategy for SEO let me know in the comments below.

Until next time…

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