Using a dynamic email signature is a great way to gain some free traffic from a widely untapped traffic source:
Your personal email contacts.
Static email signatures are like assholes… Everyone’s got one and they all stink.
They’re usually ugly, they’re boring, and worst of all, they never change!
This leads to what I like to call “Signature Blindness”.
Think about it…
How many emails did you open today?
How many signatures from those emails do you remember?
Chances are high that most people you email feel the same way about your email signature.
Let me show you how to easily create and implement a dynamic email signature for free.
The Dynamic Email Signature Concept
So, it’s true, most of the information in your email signature will never change.
It’s not like you get a new name or phone number once a week.
What we can do, however, is implement some dynamic elements.
To keep things clean, I recommend you limit the dynamic elements to 2.
On my personal email, I just use 1 dynamic element and it’s a small square image.
What makes this single small image so powerful is the fact that I can change the image and destination of the link and my signature will update in every email I have ever sent.
Well, every email I’ve ever sent with this dynamic email signature installed.
Let me give you a hypothetical example:
You’ve started small blueberry farm and are trying to move your blueberries.
Your current strategy relies heavily on word-of-mouth and foot-traffic at the local farmers market.
You’ve implemented a dynamic email signature which has an image that links back to a post on your company blog about the health benefits of blueberries.
This has been working great to inform people you correspond with regularly about the power of blueberries and you’ve gained a few new customers because of it.
Well, this weekend, you’re running a BOGO sale on small baskets of blueberries at the local farmers market.
You update your dynamic image link with a new image stating so and point the link to a new blog post about your Blueberry BOGO Bonanza.
Now, whenever anyone opens up an email you’ve sent them, the new image link is loaded automatically.
The contacts you correspond with regularly notice the new image in your signature, breaking them from their “Signature Blindness”.
You also reach quite a few customers who you haven’t corresponded with in a while because they happen to be referencing old emails you sent them.
Your Blueberry BOGO Bonanza is a huge success and you become the world’s first Blueberry Billionaire.
Creating a Dynamic Email Signature
Ok, enough hypothetical shenanigans, let’s make a dynamic email signature.
To start off with, let me give you a quick html template I made for my personal signature.
<br> -- <p style="margin:5px;"><span style="font-family: Tahoma;font-size: 16px;color:#3F3F3F;">Chris Anthony Dominguez</span><br> <span style="font-family: Tahoma;font-size: 14px;color:#538135;">The Natural Marketer</span></p> <img src="https://drive.google.com/uc?id=1yVG90Uyb4nbvoadxdyh5IRhDX5brQD-M&export=download"> <p style="font-family: Tahoma;font-size: 14px;color:#3f3f3f;margin:0px;"> Web: <a style="font-family: Tahoma;font-size: 14px;color:#538135;text-decoration: none;" href="https://chrisanthony.me/">https://chrisanthony.me</a><br> Email: <a style="font-family: Tahoma;font-size: 14px;color:#538135;text-decoration: none;" href="mailto:firstname.lastname@example.org">email@example.com</a></p> <br> <a href="https://chrisanthony.me/to/email-footer-link"><img src="https://drive.google.com/uc?id=1-kKKhs0OTjMUqK_iWhvkD4G9Fw7C6SNc&export=download"></a> <br><br> <span style="color:rgb(255,255,255)">--</span>
Now, I’m sure a lot of that seems complicated, but it really isn’t.
Most of that html/css is just styling, the part we want to look at is:
<a href="https://chrisanthony.me/to/email-footer-link"><img src="https://drive.google.com/uc?id=1-kKKhs0OTjMUqK_iWhvkD4G9Fw7C6SNc&export=download"></a>
That is the only dynamic part of my email address, which happens to be a link represented by a 200×200 pixel image.
There are really only two parts to this element, both of which are dynamic:
- The 200×200 pixel image
- The link itself.
Let’s break down how to configure each of them.
The Dynamic Link
The dynamic link is simply a redirect which is implemented by Shortlinks by Pretty Links, a link shortener system for WordPress.
You don’t need to use Shortlinks to implement the redirect, you could also use your .htaccess file or PHP.
But if you have WordPress, and don’t want to ftp into your site every time you need to change a redirect, use Shortlinks.
So, by using a redirect, we can essentially turn a static link into a dynamic link…
All you need to do is change the redirect using your method of choice.
Whenever I want to change that, I’ll log into my site and change where my email footer link points to.
The main link stays the same, only the redirect changes.
Your’s may look something like this…
Which would point to…
Next, we need to change our image to show people what content they will be redirected to.
The Dynamic Image
The first thing you’re going to notice in my anchor image is a jumbled mess…
Don’t worry about that, it looks that way because I’m hosting my dynamic email signature image on Google Drive.
That just makes it super easy for me to replace on the fly.
You can host your email signature images wherever you’d like.
I’m not going to show you how to host your email signature image on Google Drive in this article.
I’ll write another article on specifically how to host your email images on Google Drive.
For ease of example, let’s say you have an images directory on your main webserver.
Upload the image you want to make dynamic to this directory, making sure to give it an easy name to remember.
So, something like this…
This is because, every time you want to change the image, you need to overwrite it.
The nice thing is, every time someone opens one of your emails, the images are reloaded live.
By overwriting the anchor image, you are forcing the email client to load the new image in the old one’s location.
All put together, your dynamic email signature elements would look like this:
<a href="https://mydomain.com/my-email-signature-link"><img src="https://mydomain.com/images/dynamic-image.jpg"></a>
How to Use a Dynamic Email Signature
Sky’s the limit on using a dynamic email signature as part of your overall email strategy.
It’s really all about capitalizing on every source of traffic.
Here’s just a few ideas to get you started:
- Affiliate product links
- Updating current news
- Showcasing your blog posts
- Promoting new events
- Sell spots as ad space
Well, that last one is a little farfetched, but you get my point.
If you think of some new ways to use a dynamic email signature, post them in the comment section down below.
Now, on to figure out how much someone will pay to advertise on my email signature…